Tuesday, November 4, 2008

A Big Brand - Is it a requisite for sucess?

The modern world constructs stress too much on brands, be it a social gathering, a job change, a matrimonial invite or a fast food juncture. The list is endless and the culprits are "we". Restricting this discussion to the "IT Sector", lets just decipher how important "Brand Name" is in deciding the fate of an individual.

People whether aware of the "hot & in" IT Industry or not, usually have a pre-conceived notion: "The Bigger the Brand -
  1. More the Opportunities
  2. More the Calibre and Excellence
  3. More the stability..... so on and so forth"
But I have a question for all such people who "lack" subtlety and insight: Was Big always Big? It's a hard truth that every starter may not result into a "successful" big marque, but its also true that every big brand was at once a starter. I think it's the vision and aspirations of individual(s) that can bring a transition from small to big.

One of my personal experience made me feel feeble when I realized the mind-set of so called "Recruitment Teams". My friend was clinched with a pretty small company for over 2 years and then needed a job change. It was that time when the IT job market was flying high, but it wasn't the case with him. He didn't even get the chance of moving to the technical rounds, just because he was turned-down after knowing about his present employer.

The goons of an organization, often scan resumes looking for an imprint of a self-aggrandizing name. The simplistic theory of "choosing the brand and snubbing the worth" is cultivated in many of the organizations these days, just because of the belief that the brand creates your worth. However in the actual sense, it's the other way around.

I would like to support the fact that "now-a-days", a big brand has become as a major requisite for success, but would also like to oppose the thinking itself. I think, it's good to be associated with a big organization; but it should not be a curse if you have a knot tied with a not so known company. Individuals should be gauged on their skill set and not on the brands that they have in their kitty.

Your views are always welcome....
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3 comments:

  1. plasticcaNovember 5, 2008 at 1:19 AM

    Very nice write-up, Karan.

    My personal experience says ... competence of an IT professional is only minutely related to the stature of the brand he's associated with. Although, the exposure he gets to the best of proven processes is in most cases(not always) vast when compared to a smaller brand.

    I think, you have very well summed it up while concluding - "Individuals should be gauged on their skill set and not on the brands that they have in their kitty."

    This is not followed in the day-to-day world is the misfortune of efficient proffessionals without a proper brand backing. .. But I also believe that things are changing for good with time.

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  2. karNovember 5, 2008 at 1:41 AM

    @saurshaz - I liked the optimism that you depicted in your last comment. Changes are required in this ad mad world, but the effectiveness will matter only if
    "Right changes are done at the Right time".

    ReplyDelete
  3. Rohit SethNovember 5, 2008 at 2:22 AM

    Here is my scoop; Lets try to walk into shoes of Big Brandians, those who wish to be or already associated with Big Brands.
    Did someone actually realize about what's big in those big brands. Is it
    -Big Size of building
    -Big Croud of people
    -Big Visions and Beliefs
    -Big Salary
    -Big Identitity (as a status)
    Or
    There could be other things also that make it Big as my friend KK wrote. A brand is something that gets recognition in the market, it's not always necessary that brands can only be made with big size companies, it could be with a small company getting remarkable recognition due to its performance or state of the art activities that gets judged and appreciated in the market.

    As an average starter, U wish to get into the job, dont keep much concerns over brand. It's only about your first job when U start thinking about brand and its so called luxuries, no matter if those luxuries or big things comes with small packages as companies sell brands at the cost of giving you less salaries. With the growing time, everyone wants to earn more and so a time comes when u think of switching a job into smaller size company to get more growth in terms of role and money or both that gives u a good jump over other.

    When u take an interview, brand does matter as I have couple of friends who were hired irrespective of their average capabilities because of a big brand. Again question would be What a Big Brand gives -Is it
    . Better Identity
    . Good Exposure
    . Good Scale

    I think professionally U become big by associating urself with big companies, big persons but personally u have to be a big hearted to become big.

    Cheers !
    Rohit Seth.

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